The National

The National

The National

The National is a daily, English-language newspaper published in Abu Dhabi, UAE. A symbol of journalistic progression in the region, The National is a publication created to take ownership of the regional narrative and champion national development.

The National’s new identity represents this bold intent to challenge perspectives of, and within, the region. With that in mind, I created the logo using brackets and quotation marks that are not only contextual, they’re also symbolic of the publication’s promise to bring context and clarity to its reporting.

Client: International Media Investments
Role: Design Director
Discipline: Rebrand
Agency: Omnia
More info: TheNational.ae

The National is a daily, English-language newspaper published in Abu Dhabi, UAE. A symbol of journalistic progression in the region, The National is a publication created to take ownership of the regional narrative and champion national development.

The National’s new identity represents this bold intent to challenge perspectives of, and within, the region. With that in mind, I created the logo using brackets and quotation marks that are not only contextual, they’re also symbolic of the publication’s promise to bring context and clarity to its reporting.

Client: International Media Investments
Role: Design Director
Discipline: Rebrand
Agency: Omnia
More info: thenational.ae

The National is a daily, English-language newspaper published in Abu Dhabi, UAE. A symbol of journalistic progression in the region, The National is a publication created to take ownership of the regional narrative and champion national development.

The National’s new identity represents this bold intent to challenge perspectives of, and within, the region. With that in mind, I created the logo using brackets and quotation marks that are not only contextual, they’re also symbolic of the publication’s promise to bring context and clarity to its reporting.

Client: International Media Investments
Role: Design Director
Discipline: Rebrand
Agency: Omnia
More info: thenational.ae

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Ahmad Issa © 2020