Redsea by Abdul Latif Jameel

Redsea by Abdul Latif Jameel

Redsea is a landscape-changing brand for the consumer electronics market in Saudi Arabia. As a new brand by Abdul Latif Jameel Electronics, Redsea sought to build on the success of the Abdul Latif Jameel name in Saudi Arabia and become the leading electronics retailer both in-store and online.

The concept behind the Redsea brand identity is inspired by the waves and varied coral reef of the Red Sea, a strong, conceptual partner to the idea that Redsea, the retailer, is supplying a large and varied selection of high-quality electrical products. The illustration and simplification of the waves and coral reef is then crafted into an icon that represents the brand's initial, the letter ‘r’.

Client: Abdul Latif Jameel
Role: Design Director
Discipline: Brand Creation
Agency: Omnia
More info: redsea.com

Redsea is a landscape-changing brand for the consumer electronics market in Saudi Arabia. As a new brand by Abdul Latif Jameel Electronics, Redsea sought to build on the success of the Abdul Latif Jameel name in Saudi Arabia and become the leading electronics retailer both in-store and online.

The concept behind the Redsea brand identity is inspired by the waves and varied coral reef of the Red Sea, a strong, conceptual partner to the idea that Redsea, the retailer, is supplying a large and varied selection of high-quality electrical products. The illustration and simplification of the waves and coral reef is then crafted into an icon that represents the brand's initial, the letter ‘r’.

Client: Abdul Latif Jameel
Role: Design Director
Discipline: Brand Creation
Agency: Omnia
More info: redsea.com