HealthBay Clinics

HealthBay Clinics

HealthBay is a well-respected and popular privately-owned medical clinic in the UAE. They were looking to expand the offer with ambitious commercial objectives, which would see the business grow and expand considerably in scale and offerings.

HealthBay wanted to build a brand that enables them to reorient the patient’s relationship with the clinic – to have an affinity with the brand equal to that of their physician further connecting with what the brand stands for. My task was to build that new brand positioning which would visually translate the connection with new and existing patients.

Inspired by the previous identity’s circles, I created a powerful and timeless marque that encapsulates the key attributes of ‘community’ and ‘unity’, transforming the identity into one that looks and feels personal, assured and established.

Client: HealthBay Clinics
Role: Design Director
Discipline: Rebrand
Agency: Omnia
More info: healthbayclinic.com

HealthBay is a well-respected and popular privately-owned medical clinic in the UAE. They were looking to expand the offer with ambitious commercial objectives, which would see the business grow and expand considerably in scale and offerings.

HealthBay wanted to build a brand that enables them to reorient the patient’s relationship with the clinic – to have an affinity with the brand equal to that of their physician further connecting with what the brand stands for. My task was to build that new brand positioning which would visually translate the connection with new and existing patients.

Inspired by the previous identity’s circles, I created a powerful and timeless marque that encapsulates the key attributes of ‘community’ and ‘unity’, transforming the identity into one that looks and feels personal, assured and established.

Client: HealthBay Clinics
Role: Design Director
Discipline: Rebrand
Agency: Omnia
More info: healthbayclinic.com