Al Roeya

Al Roeya

In 2018, International Media Investments acquired ownership of Al Roeya, an Arabic language publication based out of Dubai, UAE. Within less than a year, following an extensive restructuring of the publication, Al Roeya relaunched in 2019 as the first youth-oriented, pan Arab, digital and multimedia news platform in Arabic.

Al Roeya's identity is designed to reflect chats, dialogues and conversations. A symbol based on the Arabic letter 'و', is constructed using the concept of a speech bubble within the wordmark. The 'و' speech bubble becomes an icon that represents engagement with Al Roeya's audiences.

Client: International Media Investments
Role: Design Director
Discipline: Rebrand
Agency: Omnia
More info: alroeya.com

In 2018, International Media Investments acquired ownership of Al Roeya, an Arabic language publication based out of Dubai, UAE. Within less than a year, following an extensive restructuring of the publication, Al Roeya relaunched in 2019 as the first youth-oriented, pan Arab, digital and multimedia news platform in Arabic.

Al Roeya's identity is designed to reflect chats, dialogues and conversations. A symbol based on the Arabic letter 'و', is constructed using the concept of a speech bubble within the wordmark. The 'و' speech bubble becomes an icon that represents engagement with Al Roeya's audiences.

Client: International Media Investments
Role: Design Director
Discipline: Rebrand
Agency: Omnia
More info: alroeya.com